How Do We Set Prices? Q&A with Library Relations

Kim2014 prices from Duke University Press are now available, and we asked Library Relations Manager, Kim Steinle, to answer some common questions.

How do you set prices?

As a not-for-profit university press, keeping prices low is part of our mission. After assessing our costs, we set prices that ensure our sustainability while also remaining affordable for libraries.

Library budgets are flat or falling. Why have prices increased?

We keep our prices as low as our costs allow, but if costs increase, we must increase prices to cover those expenses. However, the average price for an e-only institutional subscription to one of our humanities and social sciences journals is $197, so even when prices do go up, the real dollar increase is minimal. We know that libraries face difficult choices and hope that our customers find these small, controlled increases manageable.

Do you offer discounts?

Yes, for example, subscribing to the e-Duke Journals Scholarly Collections saves your library between 35% and 80% off the list prices, depending on your institution’s tier. The e-Duke Books Scholarly Collection includes tiered, discounted pricing as well and offers a steeply discounted option to add print books to your e-book purchase for about $12 per book. We can also work with your consortium or subscription agent to find your library the most affordable and convenient deals.

My institution subscribes to Project MUSE, so don't we already get your content?

No, only about 10 of our new books and 15 of our journals have current content available on Project MUSE each year, and most of our titles are not accessible through any outside aggregation. However, because we share so many customers with MUSE, we design our pricing models to ensure that no collection customer pays for our content twice: any book or journal with current content posted on MUSE is included in our e-collections for free.

It's difficult for us to add journals right now. Why are you offering two new titles?

We understand that new titles pose a challenge for libraries with tight budgets, but our publications respond to the changing scholarly landscape. The field of transgender studies has been developing for two decades, and the launch of TSQ: Transgender Studies Quarterly is the crucial next step for its evolution in the academy. The Journal of Chinese Literature and Culture recognizes a growing need to bring the scholarly communities of China and the West into direct conversation with each other. Both journals will play valuable and timely roles in their fields.

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