Vanessa Díaz is the author of the new book Manufacturing Celebrity. She is Assistant Professor of Chicana/o and Latina/o Studies at Loyola Marymount University. Drawing on ethnographic fieldwork, her experience reporting for People magazine, and dozens of interviews with photographers, journalists, publicists, magazine editors, and celebrities, Díaz traces the complex power dynamics of the reporting and paparazzi work that fuel contemporary Hollywood and American celebrity culture. This guest post by the author introduces the trailer and teaser for her new book.
As a multimedia ethnographer and documentary filmmaker, I always knew I wanted to create a book trailer for Manufacturing Celebrity. The prospect of capturing the essence of the over 300 pages of Manufacturing Celebrity in a few minutes of video was daunting. However, because the book itself is rich with images from my own photography, the photography of the paparazzi I worked with, and material from the magazines I write about, imagining a visual representation of the book was organic. I started developing ideas for the trailer early this year, with the assistance of two research assistants at Loyola Marymount University, Malik Gay-Bañuelos and Steven Uribe. We decided that it was important to focus not only on the main issues, questions and conundrums the book presents, but specifically to highlight the stories of the paparazzo Chris Guerra who was killed on the job and former People magazine reporter and sexual assault survivor Natasha Stoynoff who ground my discussion about precarity in the manufacturing of celebrity. By the time we started to make progress on the trailer’s development, the pandemic hit and we had to conceptualize video production in a new way. I set up the camera equipment lighting in my living room, and recorded my own interview while Malik and Steven interviewed me via FaceTime. Video editor Larissa Díaz Hahn of The Díaz Collective took my interview, original footage shared with me by the paparazzi, images from the book, my archive of celebrity reporting clips, and archival news footage and began masterfully piecing together the trailer. It was a collaborative process and we went through various iterations, with a focus on doing justice to the central themes of the book and, most importantly, the incredibly intense stories of my friends and colleagues Chris and Natasha. The goal of the trailer is to provide an engaged, visual representation of the book that encapsulates in a few minutes what is at stake with the stories I’m telling and why this book matters in this particular moment in history. The trailer shows the ways the book centers on issues of power, privilege and positionality in a way that resonates with the present moment. As the U.S. remains in an uprising focused on addressing systemic racism, and as Hollywood figures remain at the center of controversy due to rampant abuse of power on racial, gender, and intersectional levels, Manufacturing Celebrity breaks down the larger stakes of celebrity culture and demonstrates how the Hollywood-Industrial Complex is part and parcel in the broader systemic inequalities of the U.S. The trailer offers a small taste of the complicated questions and analysis Manufacturing Celebrity forces the reader to grapple with. You’ll never look at celebrity magazines the same again.